Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

In our short film 'The Swift End', I feel as if we have challenged the traditional conventions as we tried our own take of putting a modern twist onto the old conventions in order to make it a little more interesting for a younger audience, so they can relate.
The first example of this being our Femme Fatale, we challenged the usual stereotype. Even though we included the seductive, flirtatious and mischievous characteristics in behaviour of the femme fatale, we decided to change her aesthetic appeal. In this we changed her old seductive attire which consists of the finely made dresses/outfits, to the new modern outfits of black knee high boots, over skinny tight blue jeans with a red crop top to top it all off. The red colour of the crop top, which also shows skin, implies the seductive and dangerous nature of the femme fatale. She accompanies this with black boots, which are also seductive but they are black which implies danger, and someone who is evil, which sticks to the usual conventions of film noir. We used the usual convention of colour scheme for the femme fatale with the red and black. We used the traditional conventions of colour and behaviour in order to specifically identify the femme fatale to the audience, but also changed them to match our modern twist aim through the use of clothing.
Another convention we challenged was the locations. We decided that we would like to include rural scenes, this is because in none of the film noir films that we had all watched we had not seen one which had a heavily based rural story line. In order to do this we altered some of our scenes, for instance the office scene was originally going to be in an office, however we decided to change it to one of our local 'springs' to give that rural area vibe and challenge the traditional convention.
Finally another way in which we tried to challenge the traditional media conventions is through the dialogue we use. Originally the dialogue was from around the 1950's and 60's and Americanised or traditional standard English. With our project, as a group we discussed whether we wanted to use the dialogue style of the 1950’s and 60's, or whether we wanted to challenge the original convention and speak in a more modern way. As we decided we wanted to create our own film noir with a modern twist, we decided to speak in a way we would normally, which would also make the production better and more efficient as this is how we normally speak. Moreover it would also fit in the location/style of the house, being a modern housing estate built this year.